ATLAMINA
Follow the light
Atlamina Ginebra Mexicana.
Atlamina seeks to combine visual elements referring to the stars, craft work, and botanicals. The name is a modification of the Nahuatl "atlalmina" which means star that shoots arrows. The symbol represents the star shooting arrows, which, at the same time, acts as symbolism for a compass and the cardinal points.
The visual language would seek to give a Mexican touch to the classic design of a Gin, with ornaments and serifs with a rustic and analogous appearance, mixing tradition and spirituality.
"Legend has it that here, the legendary warriors lived in these lands, they were guided by the luminescence of the stars, the wisdom of the stars would guide them to discover the treasure that awaited on the other side of light." - Atlamina, guiding the spirit from heaven and earth.
The bottle was designed to have a stellar personality, protagonistic and to resemble a monument that the ancient warriors would have built for the Atlamina.
I found a correlation between constellation patterns and ancient plant drawings and botanical charts. The thin lines culminated in points or shapes that in turn generated other shapes.
The visual style of the illustrations sought to evolve the tradition of implementing botanical and rustic-looking elements to an aesthetic that paid homage to Mexican culture and symbolisms found in traditional textiles, mariachi costumes, and that also narrated the legend of Atlamina on a one-of-a-kind label.
The bottle cap ends up becoming a distinctive piece of design, made to also be kept after consumption.
